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You are driving down the road on your way home from work.   And you see a still image billboard, depicting a lawyer.  You don’t look at it, but you know it’s there.  Then a mile further, you see another billboard.  This one is animated. And, this time, you look and you notice an ad for British Airways.  You better believe British Airways paid 10 times what that small law firm a mile before paid for the still image billboard.   Why?

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Mpower Women ordered some complimentary website feedback.  So, my job (and your job, if you happen to read this) is to give Mpower a constructive audience.  Mpower really wants to know what YOUR first impression is, so that it can improve! Please take 3 minutes and help!  On the day of this website review, the top of Mpower’s homepage looks like this:

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Tracey boldly followed her dream by moving to Ecuador and starting a fair trade Eco friendly shop.  She requested some free feedback about her website.  Specifically she wants to know how Artisans in the Andes can increase conversions.  So, this post is going to be all about how I, as a lay user of her website, would feel more inclined to BUY from her.  On the day of this free website review, the homepage of the site looks like this:

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The webmaster of Custom Energy Solutions (“Ces”) located at energyces.com wants what most of us want: More Visitors, More Calls, and More Clients.  The Company is selling green energy–a highly trending item. Steven of Ces ordered complimentary website feedback.  I made this review thinking of only one thing– the lost opportunity that I see happening here

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